The Pause That RefreshesDetoxes

A debate over the best-ever Coca-Cola slogan recently led us to this useful list, which contains some ad-speak that likely wouldn't pass muster on today's Madison Avenue. Our favorite archaic slogan is the one from 1906: "The great national temperance beverage." This struck us as more than a little humorous, given Coca-Cola's roots as a cocaine-laced wine—one that its creator, John Stith Pemberton, used as a balm for his own crippling morphine addiction:

Pemberton had a personal reason for...