Shifting Sands
This morning I read that the expected TikTok ban has been put in force in the USA. There are rumblings this could spread to other countries.
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Meta’s change in its fact checking policy is causing some to reconsider Facebook and Instagram.
Instagram updates filtering through are also upsetting users with the changes to the profile grid which now resembles the reels one rather than the familiar square posts and the removal of some filters.
Some Threads accounts may be hanging by just that.
X is leaking people including famous faces and brands with predictions it will keep doing so.
Add in bots, trolls, fake accounts (who isn’t being followed by Elon Musk or Keanu Reeves?) and of course AI and it’s a party.
The accusations against various platforms and their owners fly like confetti.
For those of us who use social media to market this has led to some thinking and rethinking.
Its unsurprising accounts lie dormant or seldom used.
Meanwhile Bluesky the kinda goodie of the pack continues to grow, and apps are springing up.
Substack is expanding too with its liquorice allsorts platform.
Linkedin may work for some folks.
I hear YouTube shorts are the next thing if you want to get in on that.
It’s a rare being that doesn’t use at least one platform. If you want my advice if you’re marketing/selling goods and/or services online and use social media to do so -
· Have at least two social media accounts and not under the same ownership.
· Have at least one platform that isn’t social media (website or similar)
· Have an alternate means of contacting family, friends, clients and customers that isn’t social media (telephone, email)
· Save anything important elsewhere and back that up.
Tomorrow’s another day and who knows what surprises lie in wait?
Image by Biljana Jovanovic from Pixabay
Life with Lily - One sentence at a time is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
