Looking to dump Facebook, X, and TikTok? This is how to build a brand without using social media

The founder of Birk Creative agency conducted an experiment to see if she could run the business and continue to build a professional brand, with little—if any social media—all from a flip phone.

These days it feels like we’re stuck in still water, our minds submerged in toxic muck, flailing our arms in inauthentic looping conversations. Self-talk is like a silent scream of the hateful social media comments (now with even less moderation and more algorithmic manipulation) we are bombarded with day after day, believing information only to realize almost too late, that it was all a complete lie.