Meta rebranded performance-based layoffs as ‘non-regrettable attrition’

The tech giant is cutting thousands of employees in a round of performance-based layoffs. Here’s why that could cost Meta, say some experts.

When Meta broke the news of layoffs to employees this week—on the heels of major changes to its content moderation and DEI policies—the tech giant used the term “non-regrettable attrition” to describe its approach, putting a fresh spin on layoff euphemisms. In an internal memo, Meta disclosed that the widespread job cuts would impact 5% of Meta’s workforce, or about 3,600 workers, and would be conducted on the basis of performance reviews.