The new ad promises, now we must deliver

Tourism Australia has released its latest ad, which, thankfully, is less preachy than Baz Luhrman’s:

It’s probably more effective overseas than this one, which I actually liked as a statement of what we are:

And anything would be better than this disaster:

You won’t remember most of the ads it shot in that $120 million “See Australia” campaign because half were so bad they were scrapped before they were even released.

One showed Aboriginal...