The holy name in the brain of the rascals

Krishna Consciousness by the sound of Hare Krishna, it continues for a moment in the brain of the rascals, then certainly it will act in future to help them to become Krishna Consciousness. In the Bhagavad-gita it is said: “Svalpam apy asya dharmasya trayate mahato bhayat.” Bhayat means fearfulness. Even a slight injection of this transcendental vibration can save one from the greatest danger.

Srila Prabhupada, Letter, 8 Feb 1968