The Twelve Nightmares of Christmas, Day Eleven: Today I Learned …

The Japan outlet of Domino’s Pizza had a novel way of delivering pizzas for a hot minute. In 2016, Domino’s Japan thought it had come up with a clever way to promote its new live delivery GPS system, take on raging blizzards in Hokkaido, and add a bit of festive cheer all at once: delivery reindeer.

According to Domino’s, the reindeer were a genius idea because they served as a “light vehicle” that had no costs and could deliver heavy items without needing a license. What could go wrong?

Customers had mixed reactions, with some concerned about animal cruelty and others fearing the caribou would eat their pizza. Actual problems included the animals repeatedly shaking their antlers, dislodging the pizzas they were carrying, and refusing to stop at delivery locations.

The program lasted one week before Domino’s Japan threw in the towel on Dasher and Dancer and ended the reindeer deliveries. (from Ranker)