The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

To raise money to put himself through school and earn a biotechnology degree, Sebastian Cocioba would gather orchids that his local Home Depot had thrown out and apply a plant growth serum to bring them back to life so he could sell them back to the store. Later, he would buy used lab equipment in fire sales and resell it back to other labs for a profit. All this bio-hustling wasn’t just to earn some side cash … it’s a symbol of how Cocioba thinks.

His current work is inventing new smells...