What is the Amazon AI Creative Studio?
Amazon Ads has taken a significant leap forward in optimizing the advertising experience for its users by unveiling a suite of new AI-driven creative studio beta. These advanced tools focus on leveraging machine learning to improve ad creative for products sold on Amazon. This comes in combination with the existing AI with Amazon ads to help advertisers maximize ROI and increase brand visibility within its extensive e-commerce ecosystem.
The AI Creative studio brings as few tools to help Amazon sellers quickly create product images to visually appeal to buyers. The tool allows you to upload images or an ASIN to generate additional images for a specific product. You can then create other scenarios or backgrounds where the product appears. Many of these do appear visually appealing and colorful. However, from our standpoint, these images are very basic and do not provide much value in terms of performance beyond maybe a new brand that has no images and is looking to get started. Regardless, its a a great start and we’re excited to see what can happen moving forward. If you want your products to perform well on Amazon, you should look into hiring an Amazon advertising agency that can help with both product management, image and video creatives along with running your amazon ads campaigns to ensure a positive ROAS.
Some of the interesting things you can adjust your images for with the AI Creative Studio include:
Style
AbstractAutumnBackyardBeachBohoBotanical ArrangementChristmas (Golden)Christmas (Boho)Christmas (Red)Christmas (White)CityCottageand more
Effects
NoneNatural lightingSunlightStudio lightingDimly litSunsetSharp light and shadowsNatural front lightingMoonlightNostalgic lightingNeon lightingEerie lightingNighttime lighting
Effects (Lighting and Shadow)
Straight onSlightly aboveBird’s Eye ViewHero ViewWorm’s Eye ViewFish Eye lensWide Angle LensZoom lens
Effects (Camera Position)
Natural Pastel ColorsVivid Green ColorsMuted Winter ColorsWarm Autumn Colors
Have you used the tool yet? What are your thoughts?
