Why “Social Media” is Only Half the Answer

Note: Before I get too far into this post, I want to announce the almostrelease of my new book, Building a Blog for Readers: 101 Questions to Ask Before You Launch Your Empire.

If you’ve been struggling with getting readers to your blog, orwhatto talk about on your blog, this little manifesto is for you.

Since blogging and writing online is all about asking the right questions, this little book is going to help with that.

It’s going to feature questions from awesome bloggers and writers, like Pa...