The 3 Keys to Building Platforms

Do you know where the term “soapboxing” comes from?

If you’re old enough to remember (I’m not, but I’ve seenMusic Man), “soapboxing” was literally a type of word-of-mouth sales strategy, used by door-to-door salesmen of yesteryear and politicians. They’d pull up to a one-horse town, just outside of the barbershop and across from the town square, whip out an overturned soap box, and start delivering their message to whomever walked past.

This “elevated platform” strategy is basically the origina...