Symmetric Overpackaging Attitudes of Gift Givers and Recipients
Overwrapping and overpackaging can be overstimulating. This study probes the phenomenon of overpackaging, and probes the psyches of some of the people involved and affected by overpackaging: “Thoughtful or Thoughtless? Asymmetric Attitudes of Gift-Givers and Gift-Recipients Toward Overpackaged Gifts,” Haijiao Shi, Rong Chen, and Bingqing (Miranda) Yin, Journal of Retailing, epub 2024. The authors explain: […]
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