Short Form Video Is Back and It Might Actually Have Been a Great Idea After All

Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and that would be the future of entertainment. Then, despite their $1.75 billion funding, they crashed and burned. Around the same time, TikTok was just starting to take off. Since then, the growth of vertical video has exploded.

This week there was a feature in Fast Company about the rapid rise of two short form video platforms (DramaBox a...