The Great Responsibility Shift: From Corporate Stewardship to Individual Burden

In the 1950s, if you bought a Coca-Cola, you’d pay a deposit on the bottle. When you finished your drink, you’d return it to the store, and Coca-Cola would collect, wash, and reuse these bottles up to 50 times. This system worked efficiently for decades, with return rates often exceeding 95%. [1]

Today, that bottle is your problem.

This shift didn't happen by accident. Through carefully orchestrated campaigns and lobbying efforts, corporations like Coca-Cola helped create the narrative that recycl...