The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out and engaging in a bit of consumerism yourself to get deals, buy gifts and spend some money on things you probably don’t need. In advance, I’d like to recommend picking up this old-but-still-great book about exactly why it sucks so badly to be working in retail right now dealing with all of us and our unrealistic expectations.

Through pages filled wi...