The Editor’s Approach to Marketing Copy

In this digital age, businesses of all kinds are vying for audience attention. Effective marketing copy is one way to connect with potential buyers, and editing this copy is an important skill for editors looking to expand their clientele. Here are some of the most important things to keep in mind when editing marketing copy. 

Like any other type of editing, you want to become familiar with the jargon—in this case both marketing jargon and related industry jargon. If I edit marketing copy for med...