Google Searches and Content Discovery Optimization (CDO)

The way Google searches online for content has changed. This means our marketing efforts need to adapt to the changes. According to J. S. McDougall, Content Discovery Optimization (CDO) is replacing Search Engine Optimization (SEO):

“Where SEO focused on the technical aspects of search engine manipulation (keywords, link-building, etc.), CDO emphasizes quality content, sharing and community interaction.”
He compiled a list of five questions to ask yourself before you put anything on the web,...