Help others, help yourself by Eric Beetner

 We all have to promote our work if we want to succeed, but there’s a lot of ground between hiding one’s light under a bushel and being that pushy author people hide from at events. What are your best promo ideas and what’s the most egregious hard-selling you’ve come across?

How to get your book out there is the million dollar question facing authors. In the absence of a marketing budget and the unwillingness to pay out-of-pocket for PR (it's a hard sell to my wife to convince her that me spendin...