The Non-Obvious Book of the Week: Win Bigly – Persuasion In A World Where Facts Don’t Matter | 2nd Edition, by Scott Adams

Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book out (released in September 2024) and it’s worth picking up. I have to admit, I’m conflicted about him as a person. The level of delight he takes in childish name calling and his...