Buyosphere:Why It’s Better Than Pinterest

I can already hear you screaming at the screen, this had better be good, how can he say that Buyosphere is better than Pinterest? Pinterest is on the lips of everyone at the moment. Less than two years old and benefiting from a $27m funding round, it is the current darling of the social media world – well some of the social media world. There has been considerable conversation online lately about just how useful it really is, especially as a lot of people are convinced it is aimed solely at women. This assertion is unfounded but nonetheless widely believed – you can join in a discussion on Google plus on Wednesday 8th February at 2pm EST hosted by Lynette Young to learn more.

Buyosphere – Where the buyers are

A lesser known but arguably easier to grasp and more immediately usable platform for retailers especially is Buyosphere. Buyosphere is the brain child of Tara Hunt, who is well known to anyone in the digital space as MissRogue, author of the Whuffie Factor:Using the Power of Social Networks to Build Your Business, along with co-founders Jerome Paradis and Cassandra Girard. Originally Buyosphere and Pinterest shared some commonality, however, Buyosphere recently pivoted slightly to become more of a Quora for shoppers.

This is a much easier concept for both users and marketers to grasp. As their tagline puts it Ask. Answer. Discover. What makes this site so attract to me and I would think other marketers is that the people using the site are in the funnel already. You know that they are looking to make a purchase, ok you don’t necessarily know their timeframe but you do at least know that they are looking and you know what they are looking for and how much they want to pay.

As you can see from this header image, the site is very easy to use. Simply type in what it is you are looking for. Doing so pops up a more detailed form for you to complete so that the community can help you find what it is you are looking for. As you can see from the image below it’s not hard to complete. Tell the community what you are looking for, add details about the thing you are looking for, e.g. sizes, colors etc. categorize the item, how much you want to pay and where it needs to be shipped to, add some meta tags to make it easy to search on and you are done.

Ok so if you are a marketer or retailer why on earth would you not be on this site? Here you are being handed a community of people looking to buy stuff and if you are someone who can provide that item or items why would you not recommend your stuff?

You can opt into categories and Buyosphere will send you a daily email of the questions and answers from that day – just how easy do you want this to get? So if you are finding it hard to wrap your head around Pinterest and how your retail organization could best use it might I suggest you are on the wrong site and that the site you are looking for is Buyosphere.

 

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