The One Marketing Change That Could Help Save Journalism

The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is how digital marketing is purchased and valued. Consider this eye-opening assessment of how digital marketing and “brand safety tech” works and why these tools that were designed to prevent ads from appearing beside potentially controversial content based on using broad keywords like “shooting” or “drugs” have indiscriminately also created an impossible standar...