Isn’t it time British Gas rebranded?

Last week I had British Gas round to inspect my home’s old gas boiler, which happens every year as part of the home insurance package we have with them. It’s probably the last time it will happen, as we hope to have an air source heat pump in place by next winter. But it made me wonder: how long can British Gas continue with that brand?

In an age of climate change, being named after a fossil fuel isn’t a great look. It’s particularly awkward if your marketing leans heavily into family and hom...