Exit Velocity: Reader Reviews

Amazon’s policy on paid-for book reviews is that these can go under the Editorial Reviews on a book page, but not under Reader Reviews. And while Editorial Reviews are very important to people searching for books to read, Reader Reviews appear to be equally important, if not more so. 

That’s because Amazon shoppers are influenced by high numbers. A book that has 2,000 reader reviews will impress a shopper as a safer buy than a book that has 20 reader reviews, no matter how many editorial revi...