‘Now that’s what I call a cheese pull’: Chili’s sales are surging thanks to TikTok

The restaurant chain’s Triple Dipper appetizer is enjoying viral success on social media.

“Is Chili’s triple dipper worth it?” Irene Kim asks in a TikTok with nearly 450,000 views. She zooms in to show her selection of Honey Chipotle Chicken Crispers, Big Mouth Bites, and Nashville Hot Mozz, accompanied with three sides of ranch. Taking a bite of the mozzarella stick, she says “now that’s what I call a cheese pull,” stretching the stick until it is almost out of shot. “For $16, worth it.”