How do you say anything that isn't a cliche?

As I review the blog posts that get read, it seems that the most outrageous titles might attract attention. The trouble is, nowadays outrageousness is becoming quite commonplace, which by definition it cannot be. (A delicious paradox) Stated paradoxes can also be interesting, but again, in the desperation so many of us have to get read somehow, even those are common enough that we can find a couple dozen of them with just casual searching. Our words are used so often, it is tough to write anything without it sounding cliche. This is quite a dilemma. I despise cliches, even the ones that I use. But even if, in my effort to communicate without cliches, I came up with some valid neologisms, they would (if they caught on) quickly become cliche as everyone tried them out in their mouths. At first, they would seem clever, then everyone would realize the writing as emerging cliche, and there we are again.
Ah well. I suppose it would be an honor to father a host of cliches. When they're first spoken, they are not cliche. Only after everyone copies the first utterance of a new word or phrase does it be.
Whose cliches do we utter the most in society? Who has contributed the most to our repetoire? I don't know where to find that out, but if I do, I'll show everyone, then make goal to beat that person..