Boomerang CEOs are returning. Here’s why it’s a risky strategy

Executives who come back to the fold, known as ‘boomerang CEOs,’ may either be unable or unwilling to make necessary strategic changes when they return.

CVS Health last week named as CEO a tried-and-tested company veteran, the latest in a handful of firms this year that have turned to an experienced executive to take the helm, hoping to quell investor concerns amid economic uncertainty.