Goldfish gets a sophisticated makeover to woo adult snackers

With a cheeky rebrand, Goldfish takes aim at adult snackers, reminding them that the beloved cracker can be more than just a kid’s treat.

Goldfish, the crunchy snack loved by toddlers and teenagers alike, is getting a more mature name. That’s right. As of Wednesday, “Chilean Sea Bass” is swimming into our lives—at least for a limited time.