Lessons Learned

When Rich Dixon learns lessons, so do we.

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Last time, I relearned an important lesson – the FREEDOM TOUR isn’t about me.

While I was off doing my TED Talk, Becky and the team pulled off our first one-day ride just fine. That day also taught us another important lesson – we don’t have to see the end before we begin.

Like everything else we’ve started, we didn’t really know what we were doing. Since we aren’t “event organizers,” we just asked people if they wanted to join us for ...