The Human Relief Project is Live!!! 🎉

Hey everyone,
Launch day started with a brief moment of panic when the ebook went live shortly after midnight, but the paperback was nowhere to be found on Amazon. The adrenaline was rushing. Relief came when we finally learned that ebooks launch at midnight local time (though still no reliable source on whether this means EST or PST in the US), while paperbacks launch at 12:00 AM GMT worldwide 😅.
Nevertheless, it was hard to sleep with all the excitement rushing through me. So I got up early, checked my phone, and celebrated that the paperback was now live too. How happy it can make you to see the two different prices on the Amazon product page next to each other 😄.
With a fresh cup of coffee, I started into the day. First thing was to do final category adjustments that I had been blocked from doing in the past days by Amazon. Then I went on to do my launch posts on Instagram and LinkedIn, while clarifying small things (and learning about them in the process) for the launch team and advanced readers. You think you have prepared every detail, but there are always surprises!
Now with the posts out, I'm diving headfirst into everything else: sending messages to family and friends, checking early reviews from my ARC readers on Amazon, reaching out to potential readers on LinkedIn, and getting ready to host a small crowd at my place to celebrate.
I’m definitely riding a wave of emotions. It’s a mix of being the most excited I've been since launching my Oktoberfest business at 20, to those rare seconds of panic wondering if anyone will care about the book. But mostly, it's just positive feelings of joy and fulfillment. It’s amazing to be sharing this piece of writing I’ve created over the past year, and I can’t wait to see where it takes people — including you. Please share your thoughts once you’ve read it! 🙏🏼
If you've been waiting to get your hands on it, here’s the link to download the ebook or order a paperback:
The book is really not your cup of tea? No worries! Remember, you can still help me out in a few small but meaningful ways:
Share my posts on Instagram or LinkedIn, or post your own review with #TheHumanReliefProject or #TheHRP. Don’t forget to tag me so I can share your posts!
Order a copy for someone who’s into AI, the future of work, or big “what-if” scenarios — and then tell the world you did! Those first few sales are crucial for building momentum. 🙂
Leave an honest review on Amazon or Goodreads once you've read it (or even after a few chapters). Reviews in these early days make all the difference. Share what resonated with you and help others find the book.
Recommend it to someone who might love it — your personal recommendation could help it reach so many more readers.
That’s all for today! I’m back to the rollercoaster of promoting the book, celebrating the launch, and hoping to make some readers very happy. I’ll catch you all on the other side with a full debrief once the craziness dies down.
Can’t wait to hear what you think of the book!
Authorly yours,
Max
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