Kroger says it has no plans to use facial recognition after uproar about surge pricing in grocery stores

Rashida Tlaib, Elizabeth Warren, and Robert Casey have all written letters to Kroger expressing their concern over electronic shelf labels and facial recognition. Here’s everything you need to know about the issue.

On Tuesday, Congresswoman Rashida Tlaib took to X with a letter directed at Rodney McMullen, the CEO of Kroger. In it, she expressed her concern about Kroger’s electronic shelving labels (ESLs), as well as the grocery chain’s alleged plans to use facial recognition technology at its digital displays—both tools, she wrote, have the potential to be “abused in the pursuit of profit.”