Paradox of Purpose: How the Quest for Meaning Reshaped Data Culture and Leadership

As we entered the 2010s, corporate America underwent a seismic shift. The relentless pursuit of efficiency that characterized the 1990s and early 2000s gave way to a new paradigm—one that prioritized purpose and profit. While addressing crucial issues of employee burnout and societal expectations, this transformation inadvertently set off a chain of events that would profoundly impact data culture and leadership across organizations.

The Data-Driven Years & the Purpose Revolution

In the late 1990s...