Blue Ribbon's Spiced Matzoh

As a Jew who grew up pretty Jewy (a Bar Mitzvah, Passover seders, an original last name of Rothenberg (changed by my grandparents)), I never got very excited about matzoh. Sure, come April, the inevitable boxes would show up at the store and my mom would by some and we'd spread it with butter (a memory I hadn't remembered until I wrote this sentence, but now that I remember it, it is a nice taste memory). For those who've never experienced matzoh, imagine if cardboard and bread had a...