Inside the business of a YouTube child star

Ryan Kaji has 37 million subscribers, multiple YouTube channels, a toy brand, and a new movie. His father insists he’s a normal kid.

Ryan Kaji was just three years old when his YouTube channel, Ryan’s World, took off. Initially launched by his parents in 2015 as a way to keep friends and family in Japan updated on Ryan as he grew up in the States, the channel now has more than 37 million subscribers and 58 billion views.