$2 Million Per Year By Doing Less Than The Competition

AJFounder of Carrd $2 Million annual revenue

Carrd is a popular one-page website builder.

A recent interview with the co-founder, AJ…

Growing Carrd to $2M ARR in a crowded market with zero marketing by limiting features

AJ started out selling simple website templates.

He noticed that his one-page templates were “unusually popular,” which gave him the idea for Carrd

Also…

As a solo dev, I couldn’t exactly build a Squarespace-tier site builder. So it made sense to set my sights a bit lower — hence the concept of a one-page site builder.

I like that approach: look at a big player in your space and build your entire product to compete with just one of their features.

Another example is Grammarly ($13B valuation), which essentially started off as a better version of Microsoft Word’s spell check.

What big enterprise software are you familiar with?

Does it have a key feature that could be a standalone product?

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