The Rule of 3 in Pop Culture: Why the 3rd Try Wins the Crowd

Whether we’re talking about a tabletop roleplaying game, a video game, or a movie franchise, when a new IP launches, success isn’t always immediate. In fact, it often takes more than one attempt to win mass appeal. History shows that pop culture products frequently achieve breakout success not with the first or second iteration, but with the third. You see this phenomenon across various…

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