Supercharge Your Sales Pipeline and Build Lasting Relationships With Live Shows and Podcasts

Are you missing out on the potential to fill your sales pipeline and drive more qualified leads by not leveraging the power of live shows and podcasts?

Creating authentic connections and standing out from the competition can feel overwhelming — but what if the key to driving more qualified leads and increasing revenue was simply sharing your story on a live show or podcast?

On this week’s episode of Mastering Modern Selling, Brandon Lee of Fist Bump and Microsoft‘s #1 social seller and Salesman on Fire author Carson V. Heady dive into the benefits of live shows for individual contributors, sales leaders and businesses.

Leverage Live Shows and Podcasts to Fuel Your Pipeline and Close More Deals

As sales professionals, business owners, and content creators, many of us struggle to find effective ways to generate buzz, drive engagement, and build meaningful relationships that result in revenue. It’s easy to get lost in a sea of LinkedIn posts, webinars, and trade show booths — but there’s a better way.

Imagine if you could combine your live show or podcast with LinkedIn to not only build your personal brand but also fill your pipeline with qualified leads. This isn’t just about content; it’s about conversations, relationships, and revenue.

Carson, co-host of Mastering Modern Selling and Connected Teamwork with Hylke Faber , shares his journey of using live shows to create authentic connections and build credibility. As Carson explains, “Every one of the shows I take part in has a very specific role — from sales and leadership to nurturing team culture. It’s all about differentiation and showcasing your expertise.”

Live shows and podcasts have become a game-changer for Carson, opening doors to conversations that may have otherwise been closed. By inviting prospects to be guests on the show, Carson has created a space where authentic relationships flourish, often leading to unexpected opportunities.

So how can you leverage live shows and podcasts to fill your pipeline? Let’s dive into four key strategies:

1. Invite Prospects as Guests

One of the most effective ways to initiate relationships is to invite prospects to be guests on your show. As Carson puts it, “It’s a game-changer. The relationship starts with a simple invitation, and you never know where it will lead.”

Practical Advice: Start small. Identify key prospects within your target audience and invite them to share their expertise on your show. Approach with genuine curiosity and a desire to spotlight their story.

2. Share Show Links with Purpose

Don’t let your past episodes collect dust. Use them as tools to initiate conversations and offer value. By sharing relevant episodes with prospects, you can showcase your knowledge while giving them valuable content.

Practical Advice: After conducting research on a prospect’s pain points, send them a link to an episode that addresses their challenges. Frame it as, “I noticed your company is focused on X; here’s a recent episode that touches on it,” Brandon explains.

3. Use Invitations to Grow Your Network

Your live show can serve as a platform for building a community. Invite prospects to attend live recordings or events and use this opportunity to connect with them afterward. The goal is to remain top of mind in a natural way, without the pressure of a sales pitch.

Practical Advice: Take advantage of LinkedIn’s event invite feature. Invite up to 1,000 connections each week to your show. After the event, follow up with new connections and engage them in a meaningful conversation.

4. Repurpose Show Content for Ongoing Value

The content you create in one live show can live on forever. From blog posts and newsletters to short social media clips, your live show can become a content machine that continues to build your personal brand and nurture leads.

Practical Advice: Use tools like Opus Clip or AI-driven platforms to create bite-sized chunks of your show. Share these across LinkedIn, Instagram, and other social platforms to amplify your reach.

Live shows and podcasts aren’t just about broadcasting content; they are about building lasting relationships, creating value for your audience, and filling your pipeline with qualified leads. When used strategically, these platforms can transform the way you engage with your prospects and customers.

What’s stopping you from harnessing the power of live shows and podcasts to build relationships and grow your pipeline?

#SalesStrategy #PipelineGrowth #PodcastMarketing #LiveShowSuccess #LinkedInTips #DemandGeneration #SalesLeadership #PersonalBranding #ModernSelling