Why the baby aisle is the newest hot spot on TikTok

It might just be the luckiest spot in the supermarket, as a new trend has social media users giving back to new moms.

Moms know that sometimes, parenting goes hand-in-hand with self-sacrifice. That was the thought that struck DeNaesha Gonazalez when she saw a cute silver purse abandoned in the baby aisle of Target—seemingly evidence that a mom, shopping for her children, had a choice to make.