Does Your Podcast Have an Enemy? (Insider 199)

Discover essential tips on growing your podcast, optimizing Spotify visibility, engaging your audience, and boosting monetization in this episode of Build a Big Podcast!

Big Ideas in this Episode

Personal Experience with NPR:

David Hooper shares his experience of doing a segment for a local NPR affiliate and being recognized, illustrating the power and reach of audio content

Targeted Promotion Strategies:

The importance of targeted promotion over mass "spamming" 

How to Get More Podcast Subscribers:

Guiding listeners to specific platforms and increasing subscription rates for your podcast

Building Rapport with Guests:

Helping guests feel comfortable and how to build rapport to get better interviews

Combatting Red Light Syndrome)

Techniques to alleviate guest nervousness 

Spotify Algorithm Optimization:

Tips on how to optimize content to take advantage of Spotify's algorithm, which prioritizes quality content and user engagement

Listener Support Platforms:

The importance of platforms like Buy Me a Coffee, Fanlist, and Patreon for building a community and involving listeners in your podcast

Parasocial Relationships in Podcasting:

How longer podcast episodes foster deeper connections and a sense of involvement among listeners

Creating Podcast Enemies for Engagement:

The concept of creating an "enemy" to solidify listener loyalty and engagement

Additional Information

Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

05:41 "Better to target true believers" 07:42 Podcast listeners engage longer than YouTube viewers 11:43 Balance community involvement and business clarity in podcasts 13:33 Howard Stern faced many FCC complaints 17:53 Promote your podcast on Spotify for growth 19:27 Collaborate with peers to promote your podcast 24:39 Plosive tests and tongue twisters 26:31 Ask guests the same question each interview?! 29:21 Voice-to-text tool for better podcast marketing

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 199 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

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