Generative Engine Optimization (GEO): A Marketing Primer

The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve problems, with greater speed and confidence than ever before. AI-powered engines and platforms are fundamentally changing the nature of online search as we know it. 

It’s an exciting time. These emerging AI tools can do some really cool things. But for business leaders, it can also feel like a scary time, with your brand’s visibility and engagement at risk. 

Understanding generat...