4 Ways Tupperware Could Have Saved Itself

The iconic food storage brand Tupperware just filed for bankruptcy protection. Officially, Tupperware aims to “protect its beloved brand as it shifts towards a digital-first, technology-led company … to enhance its omni-channel capabilities.” At the same time, the company has promised to retain agreements with independent sales consultants, who “remain a core part of the company’s sales strategy.”

Wading through all the corporate doublespeak, the demise of this once popular brand should becom...