Why social media companies keep copying each other

With Simple Snapchat, the company is pawing at TikTok’s vertical video feed. They weren’t so thrilled when Instagram nabbed their Stories idea eight years ago.

Snapchat is combining its Stories and Spotlight functions into one vertical video feed. That feed just happens to look almost identical to TikTok. 

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Published on September 20, 2024 18:30
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