A Good Title is Vital: Getting the Hang of Writing Headlines

By Estelle Erasmus

I have been called the “title queen” by my students and bosses. As a magazine-editor-in-chief in the 90s and up till the mid-aughts, I specialized in writing the coverlines, article, column and essay titles for the print publications I worked and wrote for, including Hachette Filipacchi’s Body by Jake, The American Breast Cancer Guide, W.I.T. (Women in Touch), and Esthetique. I also wrote for publications including New Woman and Family Circle, and later the online public...