More isn’t necessarily better.

In addition to reading books and articles and blog posts about chaplaincy and spiritual formation, I read about publishing books and writing for social media. In that reading, I hear the word “more” often.  More readers. More emails. More sales. More pages. I sometimes try little things to get more readers, more emails, more sales. I make links from my blog to my books. I post stories on Facebook about my email newsletter which is based on my blog.

It’s a thing called scaling. We want to ...