The New Kids Book That Can Only Be Read While Outside Thanks to Sun-Activated Ink

How can you encourage kids to get outside and off their devices? With a book that can only be read outside! Brazilian food brand Fruitella recently launched a campaign featuring a new book that parents can order which has “retro illustrations” and sun-activated ink so that you need to be outside in order to read it. The effort is a clever campaign to attract attention for the snack brand, but the concept is one that you could imagine being applied in many different situations too. I’m already th...