3 Insights About the Future of Alcohol

Kantor has a new research summary out about their latest insights into the future of alcohol and there are some surprising takeaways. The report starts with the growing trend of the “sober curious” and explores the popularity of zero-proof drinks as part of a “lifestyle choice” to avoid alcohol. This alcohol-free shift has been causing a lot of angst in the beer, wine and spirits industry but this report paints a more hopeful picture suggesting this is only happening on “certain occasions.” That...