The Courage to Learn: Reframing Failure in the Innovation Landscape

The Misunderstood Concept of Failure

In business (and in life), we often misuse the word failure—in fact, we overuse it. Mischaracterizing failure can profoundly impact individual motivation, team dynamics, and organizational culture. As we'll explore, what we often label as failure is actually a crucial part of the learning and evolution process.

The Disservice of Mislabeling

We do ourselves a horrible disservice by labeling everything that isn’t a distinct “win” a “failure.” Sometimes, we have fa...