Why Branded Reselling Platforms That Allow Customers to Sell Old Products to Each Other May Be Better Than Ebay

Sustainability-first brands like Patagonia have taken their commitment to reuse to the furthest extreme by creating an entire ecommerce experience dedicated to allowing their customers to sell used products to one another. When the Worn Wear platform came out in 2020, the brand was criticized for their crazy idea of inviting their customers to keep their products for longer and resell them or buy used products instead of new ones. Now many other fashion retailers have similar platforms as this h...