Public Relations vs Bylined Articles vs Sponsored Content: What’s the Difference?

Does your company want to generate “buzz” around your product or service? You’ll likely want it featured in print and/or online media.

When marketing and public relations (PR) people talk about media coverage, they throw around a lot of overlapping and confusing terms: bylined articles, branded content, sponsored content, op-eds, thought leadership… the list goes on.

If you’re not fluent in the lingo (and few people are, even marketers), you might be asking, What the heck is all this stuff...