The Fantasy subgenres: some thoughts

Arguably the first s&s story was written by Robert E. Howard (creator of Conan). "The Shadow Kingdom" was published in Weird Tales in 1929.
The phrase "Sword & Sorcery" was coined by Fritz Leiber in 1961
Joe McCullough argues that what sets apart a s&s story from other fantasy are three qualities of the main character: self-motivated, outsiders, of heroic stature.
I'd quibble with Joe's