Luton Airport ads banned for forgetting the planes

Here’s a story that’s been in my backlog after a very busy July, so you might have heard about this already. I wanted to cover it anyway because there are some useful lessons to note from it. In case you missed it, a few weeks ago the Advertising Standards Authority (ASA) banned an advertising campaign by Luton Rising for misleading claims about its green growth plan.

Luton Rising is the council body that owns Luton Airport, and that has been the driving force behind plans to add another term...